<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-34035258</id><updated>2011-04-21T12:39:25.082-07:00</updated><title type='text'>Media Literacy</title><subtitle type='html'>This blog is being written as part of the coursework for  Professor Rick Beach's class at the University of Minnesota, "Teaching Film, Television, and Media Studies."</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>14</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-34035258.post-116589776716362483</id><published>2006-12-11T20:05:00.000-08:00</published><updated>2006-12-11T20:56:11.146-08:00</updated><title type='text'>Media Studies and Poetry ?!?</title><content type='html'>Because of my readings and the discussions in this class, I am conducting a live experiment in a one term 10-12th grade elective poetry class that I am teaching right now.  Since these students are immersed in media consumption in much of their out-of-school lives, I want them to become more aquainted with the tools of media production and with critical stances toward media - even within the study of poetry.     &lt;br /&gt;     &lt;br /&gt;My first idea is to have students use digital media to create instructional videos to teach the poetry terms we are learning in the class.  Their job is to choose a term (such as onomatopeoia or imagery) and develop a short instructional video which teaches the term to an audience of their peers in the most engaging manner possible.  They need models to accomplish this so I worked on an example which I will post here shortly.  I will first have them view my sample and this other I found on YouTube.com in order to critique it.  &lt;br /&gt;&lt;object width="425" height="350"&gt;&lt;param name="movie" value="http://www.youtube.com/v/v7FZgqgnK20"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/v7FZgqgnK20" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"&gt;&lt;/embed&gt;&lt;/object&gt;  &lt;br /&gt;&lt;span style="font-style:italic;"&gt;How was it made? What is its message? What is good/bad about it?  How well does it teach what it's supposed to teach?&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;Once there has been some critique and discussion of the merits of these videos, students will begin planning their own.  They will write a script and do some storyboarding to get at the basics of video pre-production.  They will film using the school's digital video cameras, and edit using iMovie in the media lab.  I am learning a lot of the technology as the class works through this project, so it's a collaborative effort in many ways.  The projects are authentic in that they will have real audiences (I fully intend to use the successful videos in future poetry lessons and classes).  The project also takes the students into the details of media production so that, along with learning the vocabulary of a critical study of a literary genre, they are learning media production as well.  I believe that this multi-faceted approach to learning/teaching poetry will deepen thier understanding of poetry.  I also think it will teach student to think about how so much of what they watch is constructed, how it is aimed at certain audiences, and how it can be critiqued.&lt;br /&gt;&lt;br /&gt;Another element of the class will hopefully be (depending on the school's resources and my preparation)a multimedia website showcasing research on important poets and creative writing inspired by them.  I got this idea from a wonderful website done by an 8th grade class in North Carolina which can be viewed &lt;a href="http://project1.caryacademy.org/echoes/main/echoesmain.htm"&gt;here.&lt;/a&gt;  The students are doing research, analyzing poetry using the literary terms they are learning in the instructional video project, writing their own poetry as inspired by the poets they study closely, and finally, publishing their work for a real audience via the web.  &lt;br /&gt;&lt;br /&gt;I think I will learn a lot during this term about implementing elements of media studies into a poetry curriculum, but the underlying concept I am taking away from this class is that to better critically understand media (and I am including print literature under that umbrella), students need to have the tools of production at their disposal to experiment, break down, analyze and utilize.  Understanding more about the process of production will almost certainly broaden their comprehension of the products (which in this case happen to be poems).&lt;br /&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/x/blogger/6208/3744/1600/734866/anim_poetry_gif.gif"&gt;&lt;img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/x/blogger/6208/3744/200/504665/anim_poetry_gif.gif" border="0" alt="" /&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116589776716362483?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116589776716362483/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116589776716362483' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116589776716362483'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116589776716362483'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/12/media-studies-and-poetry.html' title='Media Studies and Poetry ?!?'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116485758129697306</id><published>2006-11-29T18:49:00.001-08:00</published><updated>2006-12-11T20:36:10.563-08:00</updated><title type='text'>I Could Go On and On</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/x/blogger/6208/3744/1600/419264/blue.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 183px; height: 183px;" src="http://photos1.blogger.com/x/blogger/6208/3744/320/498533/blue.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/x/blogger/6208/3744/1600/242570/alive2.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 180px; height: 177px;" src="http://photos1.blogger.com/x/blogger/6208/3744/320/999953/alive2.jpg" alt="" border="0" /&gt;&lt;/a&gt;about the music I like and what I think it says about me and about the phases in my life it defines.  The Kiss album to your left is the very first record I ever bought with my own money.  I heard lots of kids talking about Kiss at school and I had to have it.  I loved the fake blood on the inside cover, the face paint, the theater of it all, however, I never got really into their music.  It became hip in the 90s to cover Kiss and claim past fandom in the indie rock scene, but I could never make that claim.  I bought this one record, liked the cover, liked one song ("Detroit Rock City") and my Kiss adoration ended there.  I do remember my father's friend, who happened to be the chief of police in my small New Jersey hometown, scanning over the cover of this record and shaking his head, saying, "I just can't approve of this. What can you like about this?"  I don't think I had an answer, but I started to figure out that music could be a way to get a reaction from parents, a way to set myself apart from them.&lt;br /&gt;&lt;br /&gt;I also bought the two Beatles compilations records, the Red Album and the Blue Album from my local record store with my own money.  I think these were my second and third purchases.  I got home from downtown and told my mom I had bought some records.  I said they were by a band she wouldn't know.  "They're called The Beatles, mom, you wouldn't know about them."  My mom laughed at me and told all of her friends this story, for the next year, in my presence so everyone could laugh at my ignorance.  This was my parents' generation's music, but I thought I had discovered it on my own (even though I learned about the records from my elementary school music teacher, who was about my parents' age).  Ok, I was young and stupid, but man, did I love that music.  Still do.  This was my entry into pop rock, specifically classic rock, which defined my teenage years until I discovered punk and alternative (which I did way after it was fresh).  I spent my teenage years trying to learn every classic rock band and song, seeing many of them in concert, usually too late (Robert Plant, not Led Zepplin, Steppenwolf way over the hill, Bob Dylan parodying himself, The Rolling Stones in their sixties, not in The Sixties).&lt;br /&gt;&lt;br /&gt;I used this music to define myself in some ways.  I bought into the rebellion aspect of rock n' roll.  I learned a lot about the historical context of The Sixties and Seventies through my search through the rock catalogue:  you can learn a lot about the political zeitgeist through liner notes, albums and videos on Woodstock and Altamont.  I was into learning who influenced whom, and who were the true rockers (whatever that means).  Michael Jackson was an abomination to me.  Disco Sucks!  I bought into this stance, that is basically part of the discourse of listening to classic rock, even today.  Although I was pretty much a goodie goodie in school and at home, I loved the idea of a "counterculture" which I gleaned from learning this music.  I yearned to be a hippie during the Summer of Love.  I couldn't believe the injustice of my never getting to see Hendrix or the Doors live.  I couldn't believe my MOM had a Janis Joplin record in there with her boring Joan Baez and Simon and Garfunkel!  The idea of The Sixties, and of Rock n' Roll somehow became extremely important to me and really somehow changed who I was in ways that are hard to explain.&lt;br /&gt;&lt;br /&gt;There is one song that stands out a bit when I think back to this time in my listening life.  I remember "discovering" The Beatles "I Am The Walrus" on the Blue Album mentioned above.  Now don't get me wrong, I dug the early stuff like "I Wanna Hold Your Hand" and "Yesterday", but this song, to dip into the Sixties lexicon, "blew my mind, man".  And better yet, when I sang the lyrics out loud to my sister while she ran complaining into her room, I could drive her crazy.  I could be weird, I could stand out, I could be different, by liking this music, by trying to understand it, by trying to figure it out.  And I did spend a lot of time memorizing and talking to friends about how freaking cool it was that yellow matter custard drips from a dead dog's eye and how they name-check Edgar Allan Poe.  And what is this Eggman they speak of?  Perhaps some of the seeds of becoming an English major were sown here.&lt;br /&gt;&lt;br /&gt;&lt;object width="425" height="350"&gt;&lt;param name="movie" value="http://www.youtube.com/v/gtyTbQ75GDU"&gt;&lt;/param&gt;&lt;param name="wmode" value="transparent"&gt;&lt;/param&gt;&lt;embed src="http://www.youtube.com/v/gtyTbQ75GDU" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;br /&gt;&lt;br /&gt;Then some friends who were way cooler than I started to work at the local record store and hang out with the owner who was, like, old, like 30.  Through their influence, I started to veer off the straight classic rock highway, down punk alley (The Clash) and way off into uncharted territory (Kate Bush, Tom Waits). That's all another story.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116485758129697306?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116485758129697306/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116485758129697306' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116485758129697306'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116485758129697306'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/11/i-could-go-on-and-on_29.html' title='I Could Go On and On'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116356530296876961</id><published>2006-11-14T20:14:00.001-08:00</published><updated>2006-11-14T20:40:15.910-08:00</updated><title type='text'>A Day in the Life of a Teacher</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/brooklynClass.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 290px; height: 217px;" src="http://photos1.blogger.com/blogger/6208/3744/320/brooklynClass.jpg" alt="" border="0" /&gt;&lt;/a&gt;The assignment here is to envision making a documentary about a particular event, institution, group, person, or experience.  Describe what you would include in your documentary.&lt;br /&gt;&lt;br /&gt;When I taught a unit on documentaries and documentary film-making to 11th and 12th graders this past term (for the first time), I had the idea that I too would make a film along with them.  I didn't.  I wish I had, but it was just too much for me to handle the duties of teaching along with getting immersed in a project like this.  One of my ideas was to film "a day in the life of a teacher" (me).  I still would like to attempt the project some day, but I can just imagine a host of pitfalls.&lt;br /&gt;&lt;br /&gt;I would want to get across to an audience of non-teachers just how busy and full a usual day of teaching is, starting with getting the room ready in the morning, to planning, getting resources, meetings, emails, helping early students, teaching classes, hall duty, after school clubs, more meetings, staff development workshops, and perhaps even evening college classes and grading after hours.  Sometimes I think back on a day of teaching and so incredibly much has happened that I can barely sift through the memories of it.  It would be interesting to edit that experience down to a quick filmic tour of the day, documentary-style.  I would try to come out with a final product that communicates the detailed complexity of a day teaching, from the dull clerical tasks to the political budget meetings to the incredibly dynamic interactions with hundreds of students.&lt;br /&gt;&lt;br /&gt;I wouldn't necessarily interview people.  My idea would be just to have a camera crew or two follow a teacher closely throughout the day.  I'm sure that some students in a high school setting would "perform" for the camera and in a sense be interviewed.  The trouble would be with how much having the camera would affect the performance of the students/teacher/other staff.  I know I change my style at least slightly even when I'm being observed - so a camera recording for posterity might change things even more.  I imagine there might be a lot of moments captured on camera that might be unwise to release, for the teacher being filmed, for the students, for the school itself.  The editing task would be huge, and how much of the complex truth of a day on this job could be meaningfully communicated in a such a project? I'm not sure, but it would be interesting to try.  Maybe once I'm tenured.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116356530296876961?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116356530296876961/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116356530296876961' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116356530296876961'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116356530296876961'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/11/day-in-life-of-teacher.html' title='A Day in the Life of a Teacher'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116304806780234392</id><published>2006-11-08T20:52:00.000-08:00</published><updated>2006-11-08T21:26:35.250-08:00</updated><title type='text'>News Analysis - KARE 11 10:00 PM, November 8, 2006</title><content type='html'>&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/Decision2006-Dome.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 217px; height: 122px;" src="http://photos1.blogger.com/blogger/6208/3744/320/Decision2006-Dome.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;/div&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/inv.gif"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/320/inv.gif" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Here's a rundown of the approximate times and general content of the news segments on tonight's 30-minute news program:&lt;br /&gt;&lt;br /&gt;2:55 - DECISION 2006! National Election Coverage&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Democratic control of House and Senate&lt;/li&gt;&lt;li&gt;Rumsfeld resignation&lt;/li&gt;&lt;li&gt;Local reaction to Rumsfeld resignation&lt;/li&gt;&lt;li&gt;New Secretary of Defense Bob Gates&lt;/li&gt;&lt;li&gt;Governor Pawlenty and Mike Hatch interviews about election&lt;/li&gt;&lt;/ul&gt;3:30 - DECISION 2006! State Election Coverage&lt;br /&gt;&lt;ul&gt;&lt;li&gt;MN Legislature - "Capitol Change"&lt;/li&gt;&lt;li&gt;Will there be division or partnership between Dems and Pawlenty?&lt;/li&gt;&lt;li&gt;Pawlenty's victory speech&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;:20 - Voter turnout (40% nationally)&lt;br /&gt;&lt;br /&gt;:20 - House fire in Oak Grove, MN&lt;br /&gt;:10 - Weather, sports, holiday decorations teasers for upcoming segments&lt;br /&gt;3:00 - &lt;span style="font-weight: bold;"&gt;Advertisements&lt;/span&gt;&lt;br /&gt;&lt;span style="font-weight: bold;"&gt;4:50 &lt;/span&gt;- EXTRA! A human interest/health story about a woman trying to lose&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/Weight%20Loss%20Pamela%20hd.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/200/Weight%20Loss%20Pamela%20hd.jpg" alt="" border="0" /&gt;&lt;/a&gt; 200 lbs and how her co-workers are supporting her.&lt;br /&gt;4:30 - Weather&lt;br /&gt;:10 - Sports promo.&lt;br /&gt;3:10 - &lt;span style="font-weight: bold;"&gt;Advertisements&lt;/span&gt;&lt;br /&gt;4:19 - Sports&lt;br /&gt;2:50 - &lt;span style="font-weight: bold;"&gt;Advertisements&lt;/span&gt;&lt;br /&gt;:10 - Lottery&lt;br /&gt;:30 - Macy's holiday display&lt;br /&gt;&lt;br /&gt;OK, so no real surprises here, I don't think.  The greatest chunk of my thirty minutes of news-watching was taken up with advertising - nine minutes, give or take a few seconds.&lt;br /&gt;&lt;br /&gt;The news show I watched seemed to be structured in this manner: get the "real" news out of the way first so we can show escapist/inspiring/harmless crap in between lots of ads.  The local and national elections, and the huge news of Donald Rumsfeld's resignation and its effect on the direction of the Iraq War was barely touched upon in the opening 6 minutes of the show.&lt;br /&gt;&lt;br /&gt;Now, some local disaster causing dismay, financial ruin and/or death/injury has to come next, right? Right.  House fire.  Place is totalled.  People are homeless.&lt;br /&gt;&lt;br /&gt;Then, KARE 11 showed an unbelievably random 5 minute story about this woman trying to lose weight.  The "news" must be trying to inspire its audience of mostly overweight Americans.  They were shilling her book and an upcoming appearance on a show related to this network.  It was a pathetic attempt at news.  I ate chocolate cookies while I watched the woman complain about how all fruits and vegetables taste like dirt.  All of them! (but at least fruit tastes like sweet dirt).&lt;br /&gt;&lt;br /&gt;Weather took up just about as much time as the dieting woman.  Guess what? Minnesota is going to get cold.&lt;br /&gt;&lt;br /&gt;Sports, ads, the lottery and a Macy's Holiday display (lovely commercial tie-in) rounded out the end of the half-hour of "news".  It really just panders to the lowest-common denominator - this news show was pretty much escapist entertainment (sports, lottery), drowned out in ads and feel-good weight loss stories, with a tiny bit of surface election coverage mixed in for show.  For years I haven't watched an entire local newscast all the way through without flipping channels.  I forced myself this time and it felt like a painful waste of time.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116304806780234392?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116304806780234392/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116304806780234392' title='3 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116304806780234392'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116304806780234392'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/11/news-analysis-kare-11-1000-pm-november.html' title='News Analysis - KARE 11 10:00 PM, November 8, 2006'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>3</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116251180268070407</id><published>2006-11-02T15:34:00.000-08:00</published><updated>2006-11-02T15:56:42.716-08:00</updated><title type='text'>Political Ad Spoof</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/duff_beer_cards_2-L.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 121px; height: 131px;" src="http://photos1.blogger.com/blogger/6208/3744/200/duff_beer_cards_2-L.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/images.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 158px; height: 119px;" src="http://photos1.blogger.com/blogger/6208/3744/320/images.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;span style="font-size:180%;"&gt;VOTE FOR BOB SMITH on NOVEMBER 7th!&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;NOT a politician!&lt;br /&gt;A hardworking guy down the street.&lt;br /&gt;A guy you'd have a beer with!&lt;br /&gt;&lt;span style="color: rgb(255, 0, 0); font-weight: bold;"&gt;&lt;br /&gt;&lt;span style="font-size:130%;"&gt;"Cheap Gas, Cheap Guns and Cheap Government!"&lt;/span&gt;&lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: center;"&gt;I'm Bob Smith and I'm too busy not being political to approve this message.&lt;br /&gt;&lt;/div&gt; &lt;/div&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/rifleteam.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/200/rifleteam.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;div style="text-align: right;"&gt;This guy endorsed by&lt;br /&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116251180268070407?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116251180268070407/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116251180268070407' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116251180268070407'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116251180268070407'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/11/political-ad-spoof.html' title='Political Ad Spoof'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116250184587043955</id><published>2006-11-02T12:50:00.000-08:00</published><updated>2006-11-02T13:25:34.750-08:00</updated><title type='text'>1970's Sitcoms</title><content type='html'>&lt;a href="http://photos1.blogger.com/blogger/6208/3744/1600/B0009X7BE6.01.LZZZZZZZ.jpg"&gt;&lt;img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/blogger/6208/3744/200/B0009X7BE6.01.LZZZZZZZ.jpg" border="0" alt="" /&gt;&lt;/a&gt;&lt;br /&gt;All of the criticisms of sitcoms in general are true of 1970's sitcoms that we looked at:  stereotypical characters and hackneyed, oversimplified plots are the norm. See &lt;a href="http://teachingmedialiteracy.pbwiki.com/f/70sSitcoms%5B2%5D.ppt"&gt;this Powerpoint&lt;/a&gt; for some details on this:    However, it might be interesting to compare some of the social issues that were being investigated (in however simple a way) on some shows like "All in the Family", "What's Happenin'", "Good Times" and "MASH" to how such issues are being portrayed or ignored on TV in the 2000's.  &lt;br /&gt;&lt;br /&gt;"All in the Family" featured a lower-middle, working class family and did not try to make the main character, Archie Bunker, out to be some kind of flawless hero.  He was crude, uneducated and blatantly racist and conservative, and the point of the show was often to laugh at him for his ignorance.  Social issues prominent in 1970's America such as the Vietnam War and racial tension were also prominent on the show.  It seems that such issues are shied away from on today's sitcoms which in my limited current viewing experience generally just focus on work and romance related comedy.&lt;br /&gt;&lt;br /&gt;"MASH" clearly took a critical stance toward war in general - the main characters in the show, Hawkeye and Honeycutt, rail against the unfairness, the brutality, the absurdity of military life and war in the setting of the Korean conflict.  Clearly, though, this show commented on the real social issues surrounding America's involvement in Vietnam in the 1970s.&lt;br /&gt;&lt;br /&gt;"Good Times" and "What's Happenin'" were prime time shows that featured mostly African American casts and dealt with issues such as inner-city crime, racism and working class struggle.  Sure, they did so in surface and pat ways, but they did feature plot lines about these social issues, whereas it seems that today these issues are simply ignored.&lt;br /&gt;&lt;br /&gt;It seems to me that a comparative study of popular sitcoms in the 2000s vs those in the 1970s might show an eroding willingness for primetime network TV to even attempt to address controversial social issues.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116250184587043955?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116250184587043955/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116250184587043955' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116250184587043955'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116250184587043955'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/11/1970s-sitcoms.html' title='1970&apos;s Sitcoms'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116243487235803890</id><published>2006-11-01T18:16:00.000-08:00</published><updated>2006-11-01T19:09:45.093-08:00</updated><title type='text'>Spin Magazine Advertising - Defining Your "Self" from Head to Toe with STUFF</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/collage.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/400/collage.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;This collage shows five advertisements from &lt;span style="font-style: italic;"&gt;Spin&lt;/span&gt; Magazine's November 2006.  I just quickly selected a sampling to analyze.  There is an advertisement for a cell phone plan, two vehicle ads, a shoe ad, and a U.S. Army recruitment ad.  They all very clearly target older teens through young adults probably up through about age 35.&lt;br /&gt;&lt;br /&gt;Since the ads appear in a rock/alternative music magazine, they all use a discourse of rebellion/originality.  The T-Mobil cell phone ad at the top places the consumer in the place of the punk rock star, adoring throng in background, checking his cell phone outside the club he is clearly starring at.  He's tattooed, he's got a cool car, cool hair, and of course a cool phone.  He stands apart, yet he is a successful and connected rebel.&lt;br /&gt;&lt;br /&gt;The text in the Army ad shows a timeline reading, "Aug. '04 - Didn't want to be a follower...Feb. '05 - Became a soldier."  Clearly the discourse of individuality here is emphasized over any camaraderie or selflessness in military life.  Smaller print text reads partially, "Army training helps you find your potential...".  The Army prepares him for his future.  The audience here is one looking into its future, and the Army draws them in with this idea of being in control (ironically during what might be called an out of control war) of one's self and being able to conquer the future.&lt;br /&gt;&lt;br /&gt;And even though I see a row of practically identical looking skateboarder types sitting together in the Adidas Champs shoe ad, the tagline reads, "Be Original.  Champs Sports."  The text interestingly defies the utter unoriginality of the visual, in my opinion.  The visual does reference the skateboarding world, which somehow implies social rebellion and non-conformity, again targeting this young, unattached, disposable-income-rich demographic that might read &lt;span style="font-style: italic;"&gt;Spin&lt;/span&gt;.  Somehow the giant Adidas brand logo stamped over all of the legs, shoes and skateboards is supposed to allow for, or bring about originality.&lt;br /&gt;&lt;br /&gt;The two car ads definitely target this young, tech-saavy, "alternative", "rock n' roll" audience.  The Toyota Yaris ad pairs the name of the car with the word "play" and shows a cartoon figure holding a balloon bouquet of every mp3 player imaginable.  The selling points for the car here are fun/play/music/technology.  You can be yourself with your music with this car, you can still be young and cool and have silly facial hair and own this grownup piece of machinery.  And you can, as the tagline at the bottom reads, continue "moving forward" with your life with the aid of this product.   The Jeep ad superimposes sort of jokey figures in what might look like a traditional car ad to draw in a younger audience.  Yes, the Jeep has safe "Side-curtain airbags", but it also has "Freedom Drive four-wheel drive" and a "458-watt Boston Acoustics stereo!"  so you can hold onto your youthful freedom and still grow up a little and be safe.  Both of these ads allow consumers to hang on to a playful youth, remain not entirely serious about life, but somehow begin to grow up, to define themselves as people moving ahead in society, achieving success.&lt;br /&gt;&lt;br /&gt;Overall, this random sampling of print ads from a recent &lt;span style="font-style: italic;"&gt;Spin&lt;/span&gt; magazine interestingly mixes mass consumerism with a discourse of rebellion and freedom and individuality.  Consumers are positioned to define themselves through the products they buy.  Consumers are the products they buy - your car, your shoes, your phone allow you to be you, these ads say.  Even losing yourself in the mass uniformity of a military organization is somehow sold as promoting individual freedom and control.  Every little (and big) thing you buy says something about your very essence as a person, your very &lt;span style="font-style: italic;"&gt;self&lt;/span&gt;, and that self can be wonderfully original and free, if the right products are purchased.  From our mass-produced and well-branded shoes to our military issue helmet, we are all creatively original and free.  Amen.  And God Bless America.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116243487235803890?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116243487235803890/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116243487235803890' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116243487235803890'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116243487235803890'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/11/spin-magazine-advertising-defining.html' title='Spin Magazine Advertising - Defining Your &quot;Self&quot; from Head to Toe with STUFF'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116128213399501754</id><published>2006-10-19T10:45:00.000-07:00</published><updated>2006-10-19T12:36:12.020-07:00</updated><title type='text'>Media Ethnography - Online Gaming</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/countrstrike.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 295px; height: 174px;" src="http://photos1.blogger.com/blogger/6208/3744/320/countrstrike.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;span style="font-family:georgia;"&gt;I interviewed a friend about his online gaming.  He plays the most popular 1st person shooter called &lt;/span&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(0, 0, 0);font-family:georgia;font-size:100%;"  &gt;Counterstrike Source&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(0, 0, 0);font-family:georgia;font-size:100%;"  &gt;.&lt;/span&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;span style="font-family:georgia;"&gt; &lt;/span&gt;&lt;br /&gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;He connects online with friends to play a military-themed anti-terrorist action game.  He keeps a detailed website as a central place that his gaming friends can go to get detailed statistics from the game, player rankings, links to new maps in the game and general gaming links.  As an outsider, the  website looks rather foreign and confusing to me:  &lt;/span&gt;&lt;a style="font-family: georgia;" href="http://www.mptrio.tzo.com/halflife/index.php"&gt;http://www.mptrio.tzo.com/halflife/index.php&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(0, 0, 0);font-family:georgia;font-size:100%;"  &gt;What is the appeal of playing?&lt;/span&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;&lt;br /&gt;I get to hang with friends,  chat over VOIP,  and escapism.  Also I've always liked videogames  and this one offers great gameplay and graphics.  &lt;/span&gt;&lt;/span&gt;&lt;span style=";font-family:Arial;font-size:100%;color:navy;"   &gt;&lt;span style="font-size:10;"&gt;&lt;span style="color: rgb(0, 0, 0);font-family:georgia;" &gt;&lt;span style="font-size:85%;"&gt;Just a bit o&lt;span style="font-size:100%;"&gt;f&lt;span style="font-family:georgia;"&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-family:georgia;"&gt;escapism,  relaxation and a chance to engage in a great game where reflexes, tactical  thinking and planning, and hand eye coordination are used Even though you ‘kill’  the enemy and there is blood and violence, those are not the reasons I play this  game.  There are a thousand games with blood and gore and violence that just are  sucky games. This game also has the best physics engine out there so things are  more realistic when they move or explode or get shot.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(0, 0, 0);font-family:georgia;font-size:100%;"  &gt;What is VOIP&lt;/span&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;span style="font-family:georgia;"&gt;?&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style=";font-family:Arial;font-size:100%;color:navy;"   &gt;&lt;span style=""&gt;&lt;span style="color: rgb(0, 0, 0);font-family:times new roman;" &gt;&lt;br /&gt;&lt;span style="font-family:georgia;"&gt;VOIP- ‘voice over IP’..  we use a client/server application called Teamspeak.  I have a server running.  Everyone that wants to join installs a small client.  I give them some login  credentials and then they join. Before we play, I join teamspeak and await my  comrades.  We have headphones with mics.  It’s just like talking over the phone  except it’s free no matter where the person is. It also has about a 2 second  delay.  We use it during gameplay to rag each other and tell each other where we  are on the map and other important tactical info (it’s a counter terrorists vs.  terrorist war game with each round lasting about 4  minutes).&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;br /&gt;&lt;br /&gt;&lt;/span&gt;&lt;span style="font-style: italic; color: rgb(0, 0, 0);font-family:georgia;font-size:100%;"  &gt;What kind of connections do you make while playing?&lt;br /&gt;&lt;/span&gt;&lt;span style="color: rgb(0, 0, 0);font-size:100%;" &gt;&lt;span style="font-family:georgia;"&gt;&lt;br /&gt;tcp, ip, udp, voip are the 4 main connections that I make (that's a g33k  joke.real answer: the same connections you can make over a beer.&lt;br /&gt;&lt;/span&gt;&lt;/span&gt; &lt;p  style="color: rgb(0, 0, 0);font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-style: italic;"&gt;Are there any unwritten rules that govern how you play the  game?&lt;/span&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p  style="color: rgb(0, 0, 0);font-family:arial;" class="MsoNormal"&gt;&lt;span style=";font-family:georgia;font-size:100%;"  &gt;Yeah – you cheat, you  are gone.  You don’t kill your own team members, you don’t act like an ass.   Just like at a bar.  If you are a dickhead you get beatup and thrown out on the  street to think about it for awhile.&lt;/span&gt;&lt;/p&gt;&lt;p  style="color: rgb(0, 0, 0);font-family:arial;" class="MsoNormal"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style="font-size:10;"&gt;&lt;span style="font-style: italic;font-size:100%;" &gt;&lt;span style="font-family:georgia;"&gt;Demographics:  Do you know who plays with you  online? all guys? ages? ethnic background? or can you not tell at all since its  somewhat anonymous?&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;&lt;o:p style="font-family: georgia;"&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;   &lt;p  style="color: rgb(0, 0, 0);font-family:georgia;" class="MsoNormal"&gt;&lt;span style="font-size:100%;"&gt;&lt;span style=""&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;Mostly men. No one has  polled me (until now) so I don’t know if there is a poll out there.  I would say  mostly under 40 down to about 12.  Race? I wouldn’t have a clue. I see a lot of  &lt;st1:country-region st="on"&gt;USA&lt;/st1:country-region&gt;, German,&lt;br /&gt;Asian,  &lt;st1:country-region st="on"&gt;England&lt;/st1:country-region&gt;, &lt;st1:country-region st="on"&gt;&lt;st1:place st="on"&gt;Sweden&lt;/st1:place&gt;&lt;/st1:country-region&gt; servers.&lt;/span&gt;  &lt;o:p&gt;&lt;/o:p&gt;&lt;span style="color: rgb(0, 0, 0);"&gt;My ‘clan’ called ‘The  Dripping Blade’ is made up of all straight white males late 20’s to my age. At  least I think they are all males.  I have never seen 3 of them as they work with  my friend ryan (aka Cartman) whereas james (aka nurvgas) works with me (aka Mr  Joshua….and number one on the stats board…and born leader as you well  know).  &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="font-size:100%;"&gt;A lot of them have IT  related jobs or have access to the internet all day so they are computer savvy.  It relaxes me at the end of the week in as much as it’s a planned Friday or  Saturday night event that is something to look forward to.  It’s playing.  And  after working all week and taking care of my family and household and not going  out to bars or actually having time or the energy to go hang out with my friends  across town, it’s so nice to be able to communicate with them on a weekly basis  while playing together.  Before this type of stuff it may have been a weekly  telephone call or just losing touch.  Now this online gaming &lt;span style="color: rgb(0, 0, 0);"&gt;can kill 2 birds  with one stone&lt;/span&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p style="font-style: italic; color: rgb(0, 0, 0);" class="MsoNormal"&gt;&lt;span style="color: rgb(0, 0, 0);font-family:Arial;font-size:100%;"  &gt;&lt;span style=""&gt;Does the game affect your life?   Does it make you violent?  Does it relieve stress?&lt;/span&gt;&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;p style="color: rgb(0, 0, 0);" class="MsoNormal"&gt;It doesn't make me violent.  Bad drivers make me violent.  Yes it relieves stress, but if played too long, it can give you headaches from staring at the screen.  Moderation, my offline friend.&lt;/p&gt;&lt;br /&gt;&lt;span style="font-weight: bold; font-style: italic;font-size:130%;" &gt;SUMMARY&lt;/span&gt;&lt;br /&gt;&lt;span style="font-family: georgia;"&gt;&lt;span style="font-style: italic;"&gt;&lt;span style="font-weight: bold;"&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;Clearly there is a social component to this online gaming experience.  My friend is able to fit in some relaxation, entertainment and comaradierie through the interactive aspects of playing Counterstrike interconnectedly over the internet.  And as he says, the group that he plays with, mostly busy professionals with families, might not have time for other forms of socializing.  So although there is an element of escapism in the play, there is also this chance for social connection, for belonging to a sort of team and engaging in competition.&lt;br /&gt;&lt;br /&gt;There are social rules upon which participation in the game depends.  Players can be kicked out of the group for going against teamates or cheating.&lt;br /&gt;&lt;br /&gt;A lot of the language used on the websites and in the interview can be described as masculine and militaristic.  The discourses of militaristic combat and typically male competition are evident ("tactical thinking", "my comrades", "born leader", "number one on the stats board", online names like "spear", "overkill" and "nurvgas").  The game fits the acceptable pattern of "male bonding" that is a part of modern American culture.&lt;br /&gt;&lt;br /&gt;It might be interesting to further analyze the specific terrorism-related storylines and contexts that exist within the game.  Is playing this game a way of dealing with, or thinking about, real concerns about terrorism in a post-9/11 society?  How closely does some of the gameplay mirror real-world terrorism?  Are the political stances of players widely varied or mostly similar?&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;p class="MsoNormal"&gt;&lt;br /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/p&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116128213399501754?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116128213399501754/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116128213399501754' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116128213399501754'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116128213399501754'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/10/media-ethnography-online-gaming.html' title='Media Ethnography - Online Gaming'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116071104441085864</id><published>2006-10-12T20:31:00.001-07:00</published><updated>2006-10-12T20:54:07.013-07:00</updated><title type='text'>Analysis of Liquor/Beer Ads</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/ad.1.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 136px; height: 170px;" src="http://photos1.blogger.com/blogger/6208/3744/320/ad.0.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;                                                 Please click &lt;a href="http://home.comcast.net/%7Edr1ch/Liquor_Ads.mov"&gt;here&lt;/a&gt; to watch a short critical slideshow on alcohol ads.                                                          It'll take a little while to connect.&lt;br /&gt;&lt;br /&gt;                                                 I ran out of time to work on the slideshow and I know it goes a little                                                     too fast, but I think you get the point, right?&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://adbusters.org/spoofads/alcohol/"&gt;&lt;span style="font-style: italic; color: rgb(255, 0, 0); font-weight: bold;"&gt;^above image from the geniuses at Adbusters.&lt;/span&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116071104441085864?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116071104441085864/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116071104441085864' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116071104441085864'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116071104441085864'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/10/analysis-of-liquorbeer-ads_12.html' title='Analysis of Liquor/Beer Ads'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116035577719930630</id><published>2006-10-08T18:00:00.000-07:00</published><updated>2006-10-08T18:33:04.353-07:00</updated><title type='text'>A Feminist Analysis of Rock Band Photos</title><content type='html'>&lt;div style="text-align: center;"&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/RockBandCollage.1.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/200/RockBandCollage.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;Please click on the above image for a larger version.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-style: italic;"&gt;Study it carefully.&lt;/span&gt;&lt;br /&gt;&lt;span style="font-style: italic; font-weight: bold;"&gt;Find the one woman.&lt;/span&gt;&lt;br /&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;A look at a small sampling of band photos in the hard rock genre can be deepened by applying a feminist critique to their representations of gender.  These photos are obviously posed.  They are thought out (maybe not well-thought out) and planned to convey a certain meaning, to "sell" the band and the cultural meanings behind the group of people and their music.  So what do these poses say about gender?&lt;br /&gt;&lt;br /&gt;The men in the photos (there is one woman and I will write about her representation at the end of this post) are giving a gender performance.  Despite the semiotics of rebellion that also exist in these photos, the bands' representations fit well into the accepted gender roles of men in American society.  Jeans, black shirts, facial hair, wide-legged stances and mostly emotionless stares into the camera are part of the gendered costumes and performances going on in these photos.  Rock is for the most part still a masculine genre with few exceptions, and the men in these photos play the gender roles of tough, macho, powerful guys.&lt;br /&gt;&lt;br /&gt;Just the absence of anything that signifies anything feminine in our culture says a lot about how these photos represent gender.  Women are not in the picture - they do not matter for those about to rock!  Rock is loud, in your face, hard and aggressive - these are "masculine" qualities that are represented in the poses and dress of these band photos.&lt;br /&gt;&lt;br /&gt;The one band photo that does include a woman (clearly playing her gender role in a dress) at least has her off to the side, clearly not central to the image.  Her cow&lt;i&gt;boy&lt;/i&gt; hat might even lend her some slight masculinity, but nothing that might threaten the centrality and power of the men in the photo.  This genre of band photo is almost laughably stereotypical in its portrayal of gender.&lt;br /&gt;&lt;br /&gt;&lt;/div&gt;&lt;div style="text-align: left;"&gt;&lt;br /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116035577719930630?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116035577719930630/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116035577719930630' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116035577719930630'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116035577719930630'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/10/feminist-analysis-of-rock-band-photos.html' title='A Feminist Analysis of Rock Band Photos'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-116034855402362846</id><published>2006-10-08T15:58:00.000-07:00</published><updated>2006-10-08T18:27:31.966-07:00</updated><title type='text'>Semiotic Analysis of Cultural Codes in Rock Band Photos</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/RockBandCollage.0.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/320/RockBandCollage.0.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;This collage of rock band photos reveals many cultural codes that can be read through a semiotic analysis.  Clearly, the color black and the black and white images signify strength, seriousness, a deep connection with Johnny Cash and all of the trappings of rebellion.&lt;br /&gt;&lt;br /&gt;The brick walls so often used as backdrops to such rock band photos attempt to signify some connection the band has to a sort of gritty realism, "the street", and, I believe, the working class.  These groups do not choose to portray themselves as wealthy and upwardly mobile, but use brick walls and railroad tracks as signs of the honest, hardworking, serious, strong working class male.   These are not "fancy" professional photos; they are not in the realm of the upper-class celebrity.  The punk culture's code of DIY (Do It Yourself) permeates the aesthetics of these photos.  As can be seen in the famous cover of The Ramones first album below, the punk aesthetic relied on signs of toughness, plainness and street-cred.  The brick wall, black leather jackets, plain blue jeans and sunglasses are some of the signs that here mean "real" authentic, tough, straightforward music (the music itself being linked to "meaning" and "truth").&lt;br /&gt;&lt;br /&gt;And clearly, these photos signify masculinity.  Despite commonly sporting long hair (which here signifies rebellion, not femininity), many codes of masculinity can be read here:  muscled arms, unsmiling faces, and a confrontational challenge to the camera - the tough guy pose.&lt;br /&gt;&lt;br /&gt;The signs in these band photos are reproduced literally thousands of times in the cultural world of rock n' roll and  rock audiences are  adept at interpreting such signs quickly.  In fact, the cultural codes that these rock band photos signify are so cliche now that they are often ridiculed, as at this website (where I obtained the images for my collage):&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.rockandrollconfidential.com/hall/"&gt;http://www.rockandrollconfidential.com/hall/&lt;/a&gt;&lt;br /&gt;&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i.cnn.net/cnn/2002/SHOWBIZ/Music/06/06/deedee.ramone/ramones.cover.jpg"&gt;&lt;img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 149px; height: 142px;" src="http://i.cnn.net/cnn/2002/SHOWBIZ/Music/06/06/deedee.ramone/ramones.cover.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-116034855402362846?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/116034855402362846/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=116034855402362846' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116034855402362846'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/116034855402362846'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/10/semiotic-analysis-of-cultural-codes-in.html' title='Semiotic Analysis of Cultural Codes in Rock Band Photos'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-115940428755482924</id><published>2006-09-27T17:32:00.000-07:00</published><updated>2006-09-27T18:55:28.600-07:00</updated><title type='text'>Ending scenes of RIZE</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/home_rize_image.jpg"&gt;&lt;img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/320/home_rize_image.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;As I mentioned below, there is a disclaimer at the beginning of Rize which says that no scenes have been sped up - the dancing is all being filmed "realistically" we are led to believe.  The unbelievable speed of the dancers' moves are part of what fascinates the viewer, and the director LaChapelle wants us to be amazed by the seemingly unreal, superhuman &lt;span style="font-style: italic;"&gt;crunk &lt;/span&gt;moves.&lt;br /&gt;&lt;br /&gt;So part of the meaning that LaChapelle is trying to convey in this documentary is that the lives of the subjects of the film are difficult, troubled and strongly impacted by the violent, impoverished and occasionally hopeless environment of South Central L.A, BUT, despite their surroundings they have created a hopeful, beautiful, powerful and positive new art form that gives strength and pleasure.  The backdrop of a poverty and crime-stricken neighborhood is there throughout the movie, but the dance groups are transcending it.  It is the time-honored theme of the triumph of the human spirit.&lt;br /&gt;&lt;br /&gt;So it is very interesting that at the end of the movie LaChapelle moves away from a realistic documentary style and places his subjects into his real mileu as a director - a sort of MTV-world music video.  No footage is sped up in this film, but in this last scene it is clearly and painstakingly slowed, and more stylistically presented than previously.  The dancers that we have come to know somewhat through the movie are filmed in bright sunlight, wearing colorful clothing, in very close shots, dancing in extreme slow motion - sweating, muscled bodies move in extremely fluid motion.  They have made it - they have achieved their 15 minutes of fame, they are on tv, they are successful, in a pop-culture sense.  They're not just being filmed by a documentary film crew; they are performing in a "video" for a famous director.&lt;br /&gt;&lt;br /&gt;I like how LaChapelle shows the dancing as a communal experience here.  He focuses on some of the "stars" of the film, but he switches back and forth between slow motion shots of these subjects and real-speed medium shots of groups of dancers working together in circles.  The theme of the movie becomes apparent here - "rising up", working together in a communal positive way, overcoming the obstacles of difficult surroundings.  After a freeze frame on a group ecstatically dancing together the film ends with a cut to a black screen with white text quoting Martin Luther King, Jr., "I have a dream that one day this nation will rise up."&lt;br /&gt;&lt;br /&gt;I guess we have to ask whether the crunk dancing transforms these dancers and their neighborhood or whether they have to depend upon famous MTV directors to make this transformation happen, and will the transformation, the rising up, have more shelf-life than the average dance-craze?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-115940428755482924?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/115940428755482924/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=115940428755482924' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/115940428755482924'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/115940428755482924'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/09/ending-scenes-of-rize.html' title='Ending scenes of &lt;i&gt;RIZE&lt;/i&gt;'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-115880399758500175</id><published>2006-09-20T18:46:00.002-07:00</published><updated>2006-09-20T19:29:44.256-07:00</updated><title type='text'>Opening scenes of RIZE</title><content type='html'>&lt;span style="font-style: italic;"&gt;RIZE&lt;/span&gt; is a documentary by David LaChapelled that follows a group of residents in inner-city L.A. as they develop and talk about a new style of dancing.  The following are descriptions of opening scenes in terms of camera shots, lighting, sound, music and my interpretations of their meanings:&lt;br /&gt;&lt;br /&gt;1.  There's an interesting title scene at the beginning with the disclaimer that none of the footage in the film has been sped up.  The reason for this disclaimer becomes apparent later in the film as some of the dancers seem to be moving faster than is humanly possible.&lt;br /&gt;&lt;br /&gt;2.  Title screen - white letters on black background, "1965 Watts, L.A." establishing setting and a verite documentary feel.&lt;br /&gt;&lt;br /&gt;3.  Cut to black and white, slowmotion, medium shot footage of 1965 Watts riots.  A newsman does a serious voiceover, establishing a historical context for the documentary to come.&lt;br /&gt;Black and white separates this period from the contemporary (2002) one of the subject of the documentary, creates a serious tone, and sets up some parallels between that violent time and how similar the neighborhood looks today.&lt;br /&gt;&lt;br /&gt;4.  Cut to closeup of a broken car window.  News voiceover stops and is replaced with a powerful female gospel voice.  The film's emotional tone of strength and power during difficulty is established here.&lt;br /&gt;&lt;br /&gt;5.  Cut to medium tracking shot of a burned, trashed and looted storefront.  Gospel song continuing, establishing this setting of destruction tempered by the faith and beauty in the song.&lt;br /&gt;&lt;br /&gt;6.  Pulling back to long shot of buildings on fire.  Song continues.&lt;br /&gt;&lt;br /&gt;7.  Cut to antoher title screen, "1992 Rodney King Riots, Los Angeles, CA".  A clear connection is being drawn between past and present in the very same neighborhood.  A news-like documentary feel continues to be emphasized.&lt;br /&gt;&lt;br /&gt;8.  Cut to color (establishing the change in time period) bird's eye shot of urban LA neighborhood  on fire, smoke billowing up.  Again establishing connections between 1965 and 1992 and the viewer into the present setting of the documentary.&lt;br /&gt;&lt;br /&gt;9.  Cut to medium street-level panning shot, color, of crowds, burning buildings, police, chaos, debris in the streets.  This shot puts the viewer in the setting of the riots.&lt;br /&gt;&lt;br /&gt;10.  Cut to a sort of eerie bird's eye shot of an unmanned (I believe) burning car coasting through an intersection.  Destruction, chaos and danger are conveyed with this image.&lt;br /&gt;&lt;br /&gt;11.  Camera pulls up and out to a bird's eye view of the shells of many roofless, windowless buildings.&lt;br /&gt;&lt;br /&gt;12.  Cut to a medium shot of the neighbhorhood now (2002), still panning by dirty streets, abandoned burned out vehicles, people walking, and then ending on three young African American women re-enacting the police beating of Rodney King in a sort of playful charade out on the street.  The viewer is reminded of the historical connection, brought into the present and placed in the setting of the subjects of the film.   The gospel song is cut and a voice-over, very different from the professional newsanchor voice of shot #3 above says, "This is our neighborhood.  This is where we grew up.  We were all kids back then when this happened, but we managed to grow from these actions.  And this is where we still live."&lt;br /&gt;&lt;br /&gt;13.  Cut to medium shot of subjects dancing to lead into to film after above intro.&lt;br /&gt;&lt;br /&gt;The introductory scenes to &lt;span style="font-style: italic;"&gt;RIZE&lt;/span&gt; do a good job of both establishing a realistic documentary tone, a clear historical context and moving into placing the viewer in the place of the subjects of the film, thereby establishing an empathetic relationship between these dancers in inner-city L.A. and viewers.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-115880399758500175?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/115880399758500175/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=115880399758500175' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/115880399758500175'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/115880399758500175'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/09/opening-scenes-of-rize_115880399758500175.html' title='Opening scenes of RIZE'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-34035258.post-115819533157719777</id><published>2006-09-13T17:42:00.002-07:00</published><updated>2006-09-17T10:48:22.766-07:00</updated><title type='text'>Beyond the Basics</title><content type='html'>&lt;a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/blogger/6208/3744/1600/baseball.0.jpg"&gt;&lt;img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://photos1.blogger.com/blogger/6208/3744/200/baseball.jpg" alt="" border="0" /&gt;&lt;/a&gt;&lt;br /&gt;The classroom should be as connected to the outside world as possible.  As the Bloomington school district's mission statement claims, we are striving to provide curriculum that allows students to demonstrate authentic achievement in school so that they "will thrive in a rapidly changing world."  We also say we will provide "dynamic learning experiences in a supportive environment ... by integrating Bloomington's unique local and global assets."&lt;br /&gt;&lt;br /&gt;The Language Arts curriculum in Bloomington High Schools can only benefit from the continued integration of media literacy studies.  Students who are immersed in a media world cannot simply leave that world when they enter school to study reading, writing and literature.  Students do not need to go "back to the basics" in order to expand their critical reading and writing skills.  The skills that the BST and MCA assessments require are gained through engagement with real ideas, whether in canonical literature or in modern pop music.  Students are immersed in a multimedia society and need to learn to critically navigate it.&lt;br /&gt;&lt;br /&gt;Let's look at the 9th grade Language Arts curriculum as an example to examine how media literacy can be usefully integrated without sacrificing basic skills.  Basically, students in 9th grade are expected to master writing a well-organized essay and to show proficiency in writing in a variety of forms and genres.  Works of literature such as Shakespeare's &lt;span style="font-style: italic;"&gt;Romeo and Juliet&lt;/span&gt; and Homer's &lt;span style="font-style: italic;"&gt;Odyssey&lt;/span&gt; are traditionally read to teach critical examination and literary vocabulary which supports such examination.&lt;br /&gt;&lt;br /&gt;The ability to write a well-organized essay can clearly benefit from the use of media in the classroom.  In fact, media literacies such as word processing and web publishing are as much expected of our students as basic writing literacy in today's business and academic worlds.&lt;br /&gt;&lt;br /&gt;Studying the broad spectrum of media that our students are faced with (television, radio, newspapers and magazines, web content, movies, etc.) gives them an excellent insight into the forms and genres of writing.  In fact, students today probably need to master more forms and genres than did previous generations who sometimes call for this "return to basics" in schools.&lt;br /&gt;&lt;br /&gt;Our schools cannot return to the basics any more than the society outside of our schools can.  Students are intrigued and engaged by technology and media, so schools need to take advantage of that intrigue.   Students need to be well-prepared to communicate in a variety of ways - far beyond being able to write a clear essay on a sheet of paper.  And since our students are immersed in this media world, we need to teach them ways to be more than passive consumers of the information they are bombarded with.  Careful reading of literary texts can be brought alive through good uses of film, internet chat, word processing and presentation software.  Writing projects can be shared and published worldwide and mean more as authentic texts than at any time in history.  To drop the use of media and to deny students the tools to critically examine media would be a denial of how far beyond the basics our media-saturated culture has moved.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/34035258-115819533157719777?l=ummedialit.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://ummedialit.blogspot.com/feeds/115819533157719777/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=34035258&amp;postID=115819533157719777' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/115819533157719777'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/34035258/posts/default/115819533157719777'/><link rel='alternate' type='text/html' href='http://ummedialit.blogspot.com/2006/09/beyond-basics_115819533157719777.html' title='Beyond the Basics'/><author><name>Dan Richardson</name><uri>http://www.blogger.com/profile/00549179854282555475</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='16' height='16' src='http://img2.blogblog.com/img/b16-rounded.gif'/></author><thr:total>1</thr:total></entry></feed>
